Reliance Industries has opened AJIO ‘shop-in-shops’ in more than 100 Reliance Trends stores, as per media reports.
The company which has launched its online fashion portal Ajio.com in April, is targeting shoppers with high-margin, curated fashion, report added.
The company has also deployed AJIO browsing kiosks across selected Reliance Trends stores to help customers order on the online platform from the bricks-and-mortar stores, report added.
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